mac presentation 1 strategic brand management project from Mac Cosmetics Management, source:slideshare.net
Cosmetic surgery just isn't as new an plan as it may seem. It was first designed in India around 2000 BC. Medical procedures for aesthetic needs crossed an important threshold concerning attractiveness using the improvement from the Hollywood film marketplace; as currently, numerous movie actors and actresses accomplished their sculpted features at least partially by way of cosmetic operation. Now, numerous types of processes are practiced throughout the world, and are priced in this sort of a way that millions of individuals are already ready to bear cosmetic operation during the previous few decades on your own Benefit Cosmetics Company Profile
While in the US alone, from the 12 months 2008, around 1,760,000 cosmetic surgical methods have been carried out (all statistics gathered through the American Society for Aesthetic Plastic surgery). ninety per cent of clients were gals, nevertheless the proportion of adult males going through cosmetic surgical procedure carries on to improve annually in addition, which can be at the very least partly mainly because corresponding stigmas are getting to be fewer pronounced and males are now anticipated to be anxious regarding their visual appearance also. The very best strategies for females when it comes to reputation are breast augmentation, liposuction, blepharoplasty (beauty eyelid surgical procedure), abdominoplasty (also referred to as a tummy tuck), and breast reduction, while the commonest methods for men are liposuction, rhinoplasty (cosmetic medical procedures to the nose), blepharoplasty, gynecomastia, or male breast reduction surgical procedures, and hair transplantation.
Persons aged 35-50 yrs are more than likely to seek cosmetic medical procedures; this demonstrates that getting old will be the most significant issue bringing about men and women taking an interest in cosmetic surgical treatment, maybe simply because genetics or options existing from start are often cared for at a younger age. In excess of 70% of people state that they are not ashamed to convey they have acquired cosmetic surgical treatment, which suggests that cosmetic surgical procedures is actually a socially approved follow.