mac presentation 1 strategic brand management project from Mac Cosmetics Management, source:slideshare.net
Beauty medical procedures just isn't as new an strategy as it might seem. It was 1st made in India all around 2000 BC. Surgical procedure for aesthetic applications crossed a significant threshold in terms of popularity with the improvement on the Hollywood film sector; as nowadays, several movie actors and actresses obtained their sculpted capabilities no less than partially through beauty surgical treatment. Now, lots of processes are practiced worldwide, and therefore are priced in this sort of a means that numerous men and women are already ready to undergo cosmetic surgical procedures inside the last few years alone Cosmetic Surgery Thailand.
While in the US on your own, during the 12 months 2008, about 1,760,000 cosmetic surgical procedures ended up done (all stats gathered by the American Modern society for Aesthetic Plastic surgery). 90 p.c of sufferers have been women of all ages, although the proportion of guys undergoing beauty operation continues to raise annually at the same time, which may be at the least partly because corresponding stigmas became a lot less pronounced and males are actually predicted to become involved regarding their physical appearance also. The best treatments for females with regard to recognition are breast augmentation, liposuction, blepharoplasty (cosmetic eyelid surgical procedures), abdominoplasty (often known as a tummy tuck), and breast reduction, although the most common procedures for men are liposuction, rhinoplasty (cosmetic medical procedures to the nose), blepharoplasty, gynecomastia, or male breast reduction surgery, and hair transplantation.
Persons aged 35-50 yrs are almost certainly to seek beauty surgical procedures; this shows that growing older may be the most important factor bringing about persons having an curiosity in beauty surgical treatment, probably mainly because genetics or functions current from start tend to be looked after at a young age. Around 70% of individuals point out that they're not ashamed to mention which they have gained beauty surgical procedure, which indicates that beauty surgical treatment is a socially approved follow.